Ofgem consumer research

Ofgem's role

We conduct direct consumer research to ensure that our regulatory decision-making is informed by the views and experiences of Britain’s energy consumers.

Our Consumer First research programme helps us to understand a wide range of consumers, including business consumers and those in vulnerable situations.

We develop this understanding further by:

  • commissioning independent qualitative and quantitative consumer research;
  • reviewing research and evidence published by a variety of other organisations.

All of the research we carry out or commission is detailed in reports and presentations in the publications list below.

Further information

We regularly publish quantitative consumer research datasets associated with our Consumer First research programme. The raw data from our consumer surveys is available upon request (in Excel or SPSS format).

The golden questions and allocation tool for our consumer segmentation are also available upon request.

If you would like to request data or the segment tool, please complete a data request form and email it to consumer.first@ofgem.gov.uk

Publications and updates