Retail highlights February 2024

In our monitoring of the retail energy market for gas and electricity, we collect and analyse a vast range of data. Our retail market indicators give a snapshot of this monitoring. They draw from a comprehensive framework which underpins our ongoing monitoring, including our annual update on the retail energy markets in Great Britain. You can view these updates in the related publications section below. 

These market indicators and data are not intended for use or to be relied on for any commercial purposes. View copyright and disclaimer

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Market structure

In Q3 2023 the number of active licensed suppliers remained same at 21 as Q2 2023. This was due to no new entries and exits.  

The combined market share of the large legacy suppliers continues at 70% in electricity and in gas. Other large, medium and small suppliers accounted for the remaining 30% in both fuels.  

For our classification of suppliers by size see the ‘information tab’ of the market share indicators either for electricity or gas. 

Prices and profits

In January 2024, wholesale prices saw mixed movements but were mainly dominated by price reductions, following warmer than average seasonal temperatures, strong wind output due to storm, continued confidence in supply fundamentals marked by high EU gas storage levels, healthy gas supplies from Norway, strong French nuclear output and steady LNG deliveries. 

The number of new fixed tariffs on offer remained same compared to December 2023. Around 75% of these offers were available to the whole market, rather than just to existing customers, with prices generally close to or lower than the price cap. The average fixed tariff was priced at £1,846 in January 2024, lower than £1,887 in the previous month.  

In January 2024, the average price of SVTs with large legacy suppliers for a typical dual fuel customer paying with direct debit increased to £1,928.

The cheapest tariff basket increased from £1,811 to £1,819. As a result, the differential between the average price of SVTs for the large legacy suppliers and the cheapest tariff basket increased to £109 from £21 in the previous month. 

The update of all profit and average bill indicators based on Consolidated Segmental Statements (CSS) has been paused. Only three large domestic legacy suppliers (British Gas, EDF and Scottish Power) and one non-domestic supplier (SSE) had submitted a CSS under existing regulation. This information is insufficient to generate market representative statistics. A review of the CSS obligation is now completed and will expand CSS reporting to most of the domestic and non-domestic market. This will apply to supplier financial accounts for 2023 onwards with publication 10 months after the company’s financial year end. We intend to resume the publication of these indicators as soon as new data becomes available. Read about the review here - Reviewing the Consolidated Segmental Statements – our decision | Ofgem.

From 14 April 2022, we have required suppliers to pay a Market Stabilisation Charge when acquiring new customers. The market stabilisation charge will only apply in certain market conditions (that would otherwise create risks to market stability), which we will assess on a weekly basis. You can find out if the Market Stabilisation Charge has been triggered, and if so what the level of the charge is on our website at Market Stabilisation Charge dashboard | Ofgem. As per the latest update, it is no longer necessary in the new market conditions and hence will be allowed to expire on 31 March 2024.


In December 2023, the total number of switches were down by 15% relative to November 2023 and up by approx. 141% compared to the level observed in December 2022.  It is also 59 % higher if we compare it to two years ago, before the gas price crisis started. The number of electricity switches decreased from 201,968 to 170,996 and gas switches from 160,258 to 135,695. To note, Xoserve provide updated figures from July 2023, and we might receive more updates in future. 

The proportion of net gains switching away from the large legacy supplier was around 31% in December 2023, continuing to reflect mainly customers moving towards other large and medium suppliers.  

Methodology and sources

We have selected this range of indicators to support general understanding of the market, including how they contribute to the key priorities outlined in our strategic narrative. We also aim to provide a picture of the market where it is not produced elsewhere, or where there is scope for us to set a clear methodology for the data.

Our data comes from sources that are either publicly available, provided by third parties or from responses to Ofgem information requests. Specific sources and relevant dates are listed with each indicator. We are grateful to third parties for allowing us to reproduce their data. 

Most of these indicators will be updated quarterly while still allowing access to historic information. Updates will depend on the availability of data for an indicator. 

We will review the indicators periodically to ensure they continue to help promote transparency and understanding of the retail energy market and as additional sources of information become available.