Deep Dive on Consumer Attitudes Towards Decarbonisation

Reports, plans and updates

Publication date

Industry sector

Supply and Retail Market

In March 2020 Ofgem carried out a study with domestic energy consumers to understand the range of attitudes towards climate change and decarbonisation. The study was a follow-up to research we carried out in November 2019 Consumer Attitudes Towards Decarbonisation and Net Zero.

This study provides a detailed understanding about how attitudes towards climate change and adopting low carbon-emissions technologies varies among certain demographic groups. It covers how consumers are currently using energy, their perceptions of low carbon emission technoloiges and what drives or prevents consumers  from changing consumption habits.

10 discussion groups were carried out in locations around Great Britain.