Consumer research datasets


Publication date

Industry sector

Supply and Retail Market

Access the quantitative consumer research datasets associated with our Consumer First research programme below.

The raw data for our surveys with consumers is available upon request (in Excel or SPSS format). The golden questions and allocation tool for our consumer segmentation are also available upon request.  If you would like to request data or the segment tool, please complete the data request form below and email it to

Subsidiary documents