Markets Regulatory Strategy and Vision to 2030
- Tim Jarvis
- Director General, Markets
- Publication type:
- Policy
- Publication date:
- Topic:
- Consumer protection, Financial resilience in the energy retail market
- Industry sector:
- Supply and Retail Market
The Markets Regulatory Vision and Strategy sets out the outcomes that we want to achieve in energy retail markets by 2030, and how we plan to get there.
Our Vision for the energy retail markets to 2030
In 2030 we want to see energy markets that work for all consumers, through regulation which provides confidence and protections to consumers whilst enabling innovation and investability, supporting Clean Power 2030 (CP2030) targets and economic growth.
Looking ahead to the future, the energy system is changing, supported by decarbonisation and Government ambitions for CP2030 and Net Zero by 2050. Consumer-led flexibility that can benefit individual consumers and reduce costs overall is a huge prize.
This is a great opportunity, and we need to seize the moment to regulate and shape the energy market of the future. The energy retail markets will be crucial in helping to achieve the CP2030 ambition and ensuring that that transition happens in a way that retains the support of consumers.
Our Priorities
To achieve our vision we need investability and innovation in our retail markets. Innovation and investment should encourage better outcomes for consumers and the wider economy. We want to see market participants providing a range of inspiring and engaging products and services that suit different consumer needs and preferences.
We want to see new entrants and innovative business models, with participants differentiating themselves through things like innovative tariff designs and technology integration.
On 5 November 2025, Tim Jarvis, Director General, Energy Retail Markets, delivered a speech to the sector outlining these priorities and our approach.
Our work programme
The Market Vision and Strategy outlines our ambitions and key delivery programmes over the next five years. You can view recent updates to some of these programmes below.
Financial Resilience and Fair Prices
- Plan to ‘reset and reform’ growing energy debt
- Debt strategy update: supporting the reduction of energy debt
- Debt Relief Scheme: Statutory Consultation
- Price cap
- Energy system cost allocation and recovery review
Consumer Standards
Low-cost transition to net zero