Ofgem Consumer First Panel - Year 5: Third workshops. Research to inform Ofgem's Retail Market Review Consumer Engagement Campaign

Reports, plans and updates

Publication date

Industry sector

Supply and Retail Market

In September 2013, Ipsos MORI ran the third and final wave of the 2013 Consumer First Panel on behalf of Ofgem. The second half of each workshop focussed on the development of Ofgem's Retail Market Review consumer engagement campaign, set to launch in spring 2014.

The research specifically sought to explore how best to:

  • inform consumers about key changes to the energy market that are designed to make it simpler, clearer and fairer, and
  • prompt consumers to engage with the energy market.

The Consumer Panel research was conducted to gather feedback on ten possible statements that can inform the campaign’s development. This report outlines the findings from the analysis of spontaneous and considered views to these potential messages.