Direct marketing

In a competitive market, suppliers will actively advertise their products to customers.

One of the key ways in which suppliers have sought to do this has been direct marketing. Direct marketing includes doorstep sales, telesales and sales away from customer premises, for example by attempting to sign up new customers in retail outlets such as supermarkets.

This section contains documents that review the requirement to regulate the manner in which suppliers perform direct marketing.

Publications and updates

  • Published: 27th Apr 2010
  • Guidance
  • 1 Associated documents
This guidance is intended to provide holders of gas and electricity domestic supply licences with greater clarity on certain provisions of Standard Licence Condition 25 which governs sales and marketing practices.

  • Published: 30th Mar 2009
  • Decisions
  • 10 Associated documents
Decision on the proposal to continue for a further two years the licence condition dealing with sales and marketing to domestic customers.

  • Published: 18th Feb 2009
  • Other
  • 1 Associated documents
This letter invites views as to whether the marketing licence condition should be retained for a further two years.

  • Published: 22nd Feb 2008
  • Decisions
  • 1 Associated documents
Decision Document: Ofgem's decision to extend the Marketing License Condition for one year post April 2008.

  • Published: 3rd Dec 2007
  • Closed: 25th Jan 2008
  • Consultations and responses
  • 10 Associated documents
This is an open letter asking for views on whether obligations in the supply licence relating to marketing to domestic customers should be retained.

  • Published: 30th Mar 2006
  • Decisions
  • 5 Associated documents
Decision document: Continuing standard licence condition 48 and proposed modifications to that condition.

  • Published: 26th Mar 2004
  • Decisions
  • 1 Associated documents
Notice under standard condition 48 of the standard licence conditions of gas suppliers licences.

  • Published: 26th Mar 2004
  • Decisions
  • 1 Associated documents
Notice under standard condition 48 of the standard licence conditions of electricity supply licences.

  • Published: 19th Dec 2003
  • Consultations and responses
  • 10 Associated documents
This document includes, for further consultation, a set of more specific proposals for a revised licence condition.

  • Published: 19th Aug 2003
  • Consultations and responses
  • 17 Associated documents
The sale and marketing of gas and electricity are currently regulated through standard licence condition 48 of the gas and electricity supply licences.

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