- Publication date
- 10th May 2019
- Information types
- Policy areas
In 2017, the Competition and Markets Authority (CMA) introduced a Price Transparency Remedy (the Remedy) which aimed to improve energy price search and comparison processes for microbusinesses. Specifically, the Remedy aimed to improve microbusinesses’ access to pricing information, enabling them to compare and switch providers more readily thereby encouraging greater competition in the energy market.
Ofgem is responsible for evaluating the effectiveness of this Remedy. As part of our evaluation we commissioned qualitative research with microbusinesses to understand how they search for and choose energy deals and what promotes or impedes this process. The research explored whether the Price Transparency Remedy was aligned to key search and decision making criteria and whether it enhanced this process.