Prompting engagement with and retention of written customer communications, report by Ipsos MORI
Reports, plans and updates
Publication date
Industry sector
Supply and Retail Market
Final report by Ipsos MORI who was commissioned to conduct research to help Ofgem understand what encourages consumers to open, read and retain written communications they receive from energy suppliers. This was to inform proposals for making communications more effective to propogate better-informed and more empowered consumers who are in a stronger position to choose the tariff that is best for them. The report was published alongside 'The Retail Market Review - Updated domestic proposals' consultation in October 2012.