Effortless Energy Ltd customers: Your questions on new supplier Octopus Energy


Publication date

Industry sector

Supply and Retail Market

We have appointed Octopus Energy to take on the approximately 2,500 customers of Effortless Energy Ltd (trading as Go Effortless Energy), which is ceasing to trade. 

This appointment will take effect on Saturday 5 September 2020, following a competitive process Ofgem has run to get the best deal for customers. 

This guide will answer some of your questions on what happens now.

Your supply

Your contract

Switching supplier

Accounts in debt or credit


Payments through direct debit

Complaints and contacts


Octopus Energy will contact Effortless Energy customers with more information about their contract, tariff and any credit owed to you. If your question isn't answered here, you should contact the Octopus Energy customer contact team.

Website: https://octopus.energy/go-effortless/

Phone: 0808 164 1088

Email: effortless@octopus.energy

Effortless Energy’s administrators

Joint liquidators are Phillip B Wood and Christopher Knott of BCR Insolvency Ltd, 570-572 Etruria Road, Newcastle, Staffordshire ST5 0SU, email insol@bcr-insolvency.co.uk, phone: 01782 713700.

Further help and advice

If your question isn’t answered here and you have concerns about your energy supply, problems or complaints, you should contact the Citizens Advice consumer helpline in the first instance for guidance and support.

Ofgem's role

You can read more about our powers to protect consumers when suppliers go out of business in our guidance: Supplier of Last Resort process.