- Publication date
- 26th March 2018
- Information type
- Policy area
The beta test of a digital service was carried out in response to the CMA findings of an adverse effects on competition arising because of weak customer response. The digital service was designed to prompt engagement from consumers who have not recently switched energy supplier or tariff.
The Supplier’s participation in the Beta Test trial was on a voluntary basis. The Beta Test Direction provided a framework for the collaborative work of the Supplier and the Authority. The Beta Information Directions required the Supplier to provide specified information to a third party in order to facilitate the assessment of feedback gathered from the Beta Test.