Notice of reasons to issue directions under SLC 32A
Decision
Publication date
Industry sector
Supply and Retail Market
The beta test of a digital service was carried out in response to the CMA findings of an adverse effects on competition arising because of weak customer response. The digital service was designed to prompt engagement from consumers who have not recently switched energy supplier or tariff.
The Supplier’s participation in the Beta Test trial was on a voluntary basis. The Beta Test Direction provided a framework for the collaborative work of the Supplier and the Authority. The Beta Information Directions required the Supplier to provide specified information to a third party in order to facilitate the assessment of feedback gathered from the Beta Test.