In 2016, the Competition and Markets Authority (CMA) recommended a package of remedies designed to increase engagement, including the creation of a database of customers on SVT for 3+ years. Rival energy suppliers could then be given access to this data to market to them. This approach is known as the ‘Database Remedy’.
In late 2016, Ofgem carried out qualitative panel research looking at how customers might react to such a remedy, and here we report on the findings of that research.
In late 2016/early 2017, Ofgem also conducted a small-scale trial to test the effectiveness of such a remedy, and here we publish the results of that trial.