Ofgem Consumer First Panel: Consumer attitudes towards decarbonisation and net zero
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Ofgem has run the Consumer First Panel for the past 11 years, engaging with everyday energy consumers to gain an insight into their needs, values and priorities. For our conversation about decarbonisation, we spoke to people in Falkirk, Hemel Hempstead, Blackpool and Swansea.
The sessions provided a baseline of consumer understanding of what decarbonisation means, and to identify any attitudinal and behavioural barriers that need to be overcome in order to reach net zero targets from their perspective. We also wanted to uncover how consumers see their own and others’ roles in helping Great Britain achieve targets.