Understanding our Energy Customers: A data-driven approach to consumer engagement
Reports, plans and updates
Publication date
Industry sector
Supply and Retail Market
Digital transformation in the energy sector means greater access to data, improved data quality, and new sources of data. All of these provide opportunities to apply new techniques for processing large datasets, helping us achieve deeper market insight as a result.
The data we work with has a wide range of potential uses. One of the most important uses, is the ability to predict changes in customer behaviour. This will help inform Ofgem’s strategy and support our efforts to protect existing and future consumers’ interests in a rapidly changing energy industry.