Open Letter: Finding ways to unlock consumer engagement through supplier trials
Correspondence and other
Publication date
Industry sector
Supply and Retail Market
Related Links
- Guidance on running trials
- Implementation of Standard Licence Condition 32A: Power to direct suppliers to test consumer engagement measures
- Remedy Implementation Strategy
- Open letter: Proposed selection criteria for mandatory supplier testing of measures to promote domestic consumer engagement
- Statutory Consultation on SLC 32A
We are publishing an open letter with information for stakeholders who have ideas about more effective ways to engage consumers and are keen to be involved in trials to influence the policy debate.
The open letter explains that we are most interested in trials to identify effective prompts to help get people off default tariffs (often SVTs) and to stop consumers rolling onto an SVT at the end of their fixed deal; the value of supplier-led trials in policy making; how to produce robust data and insight that we can use; and what a supplier should do if they are interested in running a trial.