Ofgem Consumer First Panel, Year 8, Wave 3 – Consumer reactions to a Cheaper Market Offer Letter
- Content:
- Research
- Publication date:
- Last updated:
- Industry sector:
- Supply and Retail Market
- Scheme name:
- Domestic RHI
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In February 2017, we talked to our Consumer First Panellists about their reactions to the concept and design of a Cheaper Market Offers Letter. We also asked them about their thoughts on what made something a marketing communication.
These findings inform our ongoing work to increase customer engagement in the energy market.