Ofgem Consumer First Panel, Year 8, Wave 3 – Consumer reactions to a Cheaper Market Offer Letter

Publication date
12th February 2018
Information types
Policy areas

In February 2017, we talked to our Consumer First Panellists about their reactions to the concept and design of a Cheaper Market Offers Letter. We also asked them about their thoughts on what made something a marketing communication.

These findings inform our ongoing work to increase customer engagement in the energy market.