- Publication date
- 9th November 2018
- Information type
- Policy area
The direction was issued in response to the CMA’s findings of adverse effects on competition arising because of an overarching feature of weak customer response. The trial was designed to prompt engagement from consumers who have not recently switched energy supplier or tariff.
During the trial, a consumer-facing partner (appointed by the Authority) negotiated a collective switch tariff and provided personal projected savings to customers forming part of the trial, designed to prompt their engagement. It also provided online and telephone routes for interested customers to start a switch. The direction provided a framework for the collaborative work of the Supplier and the Authority in implementing the trial.