Consumers' views of price comparison guides and tariff structures, by Ipsos MORI
Reports, plans and updates
Publication date
Industry sector
Supply and Retail Market
This research by Ipsos MORI was designed to address two aspects of Ofgem's proposals for the Retail Market Review: the proposal for new price comparison guides to facilitate tariff choice, and options for the structure of the standardised element of proposed new standard tariffs. Specifically these two objectives related to:
i) the testing of several executions of proposed price comparison guides for their performance in helping consumers select the cheapest tariff;
ii) establishing the precise structure of standard tariffs, where consumer views on the alternatives.