Results from the Cheaper Market Offers Letter Trial
Reports, plans and updates
Publication date
Industry sector
Supply and Retail Market
Related links
In summer 2017, we conducted our first large-scale trial of measures to prompt greater engagement in the retail energy market.
The trial was aimed at customers on an SVT for at least one year, and the measure we tested was a single, standalone letter showing personalised information on cheaper offers across the market. We called this the Cheaper Market Offers Letter (CMOL).
Here we publish the results of the CMOL trial as a comprehensive paper and technical annex, and also as a shorter set of slides.