Direct marketing

In a competitive market, suppliers will actively advertise their products to customers.

One of the key ways in which suppliers have sought to do this has been direct marketing. Direct marketing includes doorstep sales, telesales and sales away from customer premises, for example by attempting to sign up new customers in retail outlets such as supermarkets.

This section contains documents that review the requirement to regulate the manner in which suppliers perform direct marketing.

Publications and updates

  • Published: 23rd Jul 2003
  • Consultations and responses
  • 8 Associated documents
Making markets work for customers: Ofgem's approach to securing compliance with supply licence obligations and consumer protection legislation.

  • Published: 27th Aug 2002
  • Decisions
  • 1 Associated documents
Ofgem recognises that the number of complaints about direct selling is a small proportion of the total number of transfers, but believes that instances of misselling can cause significant consumer distress and is therefore committed to taking tough...

  • Published: 18th Jun 2002
  • Consultations and responses
  • 12 Associated documents
Industry has made full and effective use of direct selling as a channel to market - on thedoorstep, by telephone and in public places such as supermarkets.

  • Published: 28th Mar 2002
  • Decisions
  • 1 Associated documents
pursuant to paragraph 12 of standard licence condition 48 (the Condition) of thestandard licence conditions for electricity suppliers as follows:

  • Published: 28th Mar 2002
  • Decisions
  • 1 Associated documents
pursuant to paragraph 12 of standard licence condition 48 (the Condition) of thestandard licence conditions for gas suppliers as follows:

  • Published: 14th Feb 2002
  • Consultations and responses
  • 1 Associated documents
the primary means by which suppliers of gas, electricity and other utilities gaincustomers. The process of gaining customers from other suppliers goes to the heart ofthe competitive process that benefits customers by driving prices down.

  • Published: 21st Jun 2000
  • Decisions
  • 1 Associated documents
suppliers using direct selling techniques such as doorstep sales and telephone sales.Increasingly, suppliers are also selling contracts for electricity and gas in public placessuch as supermarkets, shopping malls and motorway service stations.

  • Published: 20th Jan 2000
  • Consultations and responses
  • 11 Associated documents
Operation of the existing licence requirements on the marketing of gas and electricity to domestic customers for a further two years from 31 March 2000.

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